How to Do End to End Google Maps Lead Generation in Just $100

The problem is most people don’t. Manual lead gen is slow. Most tools are overpriced or confusing for no reason.

That’s why I built a Google Maps lead generation system using simple no-code tools, that’s actually affordable and, more importantly, it works.

It finds leads from Google Maps, sends cold emails, and automates the whole thing.

The best part? The entire setup costs less than $100.

But before we get into the tools and steps, let’s quickly look at what Google Maps lead generation actually is—and who it’s for.

What is Google Maps lead generation?

Google Maps lead generation means finding business leads using data from Google Maps.

Instead of buying random lead lists or guessing who might need your service, this method helps you focus on real businesses in real locations with public data.

Who needs it?

This works for anyone offering B2B services to local businesses. That includes:

1. Freelancers who want to pitch to local businesses
2. Agencies looking for clients
3. Solopreneurs selling products or services to small businesses

If your ideal customer is a business listed on Google Maps, this is for you.

Now let’s move to the actual part i.e. what does it take to generate leads from Google Maps?

How to do Google Maps lead generation?

There are 3 core steps to turning Google Maps into a lead machine:

1. Find and collect leads from Google Maps
2. Do cold outreach
3. Automate everything

Each step is super easy if you use the right tools.

What you’ll see next is the exact stack I used, why I used it, and how to set it all up.

Let’s break it down.

Step 1: Finding leads from Google Maps

There are two ways to find leads from Google Maps:

1. The easiest and fastest: use a B2B leads database
2. The most precise: scrape leads directly from Google Maps

Let’s start with the easier and faster route.

1. Spherescout: The B2B leads database

Most content online will throw names like Apollo or ZoomInfo at you.

Sure, they’re powerful, but they’re also expensive and pretty useless if you’re targeting local businesses.

They’re terrible if you're just trying to find every plumbing company in Denver. That’s where Spherescout comes in.

What is Spherescout?

It gives you access to millions of local business leads pulled from Google Maps and other sources.

It's built specifically for people targeting small and local businesses, not Fortune 500 monoliths.

Pricing

1. 100 free leads to try it out
2. $50 per month for 10,000 leads

Features

1. Access to verified local business leads from Google Maps
2. Filter by country, state, city, business category, and available contact data
3. Export leads with emails, phone numbers, websites, and social links
4. Simple interface with no steep learning curve

How to find leads from Google Maps using Spherescout?

First thing first, sign up. You can create a free account and collect your first 100 leads along with verified contact details for free.

Once in, the first thing you see is your initial search form. I need restaurant leads from Oakland, California.

1. Add category (you can add multiple categories)
2. Choose country and state (state is optional)
3. Click Search Leads button

And the next thing you see is the list of all available leads.

Now simply filter the leads by state, county, city, and contact details available.

I chose the ones with verified emails, websites, and social media links, in Oakland, Almeda, CA.

You can now open this CSV file in Excel or Google Sheets.

Limitations

Since Spherescout is still a new platform, some categories may have limited data or no results at all depending on your niche.

Spherescout launched in beta in April 2025, so it's only been around for a couple of months.

From what I’ve seen, it works pretty well for categories like restaurants and hotels. But for some categories, like legal services, it’s kinda hit or miss.

Plus, right now, it only pulls data from the US and France.

That might change soon though, so if you’re reading this later, there’s a good chance it’s already expanded and got better.

If you're going the scraping route, there's a way better option than piecing together half-baked tools. It’s called Lobstr.io, and it’ll be our next method.

2. Lobstr.io: Scrape leads directly from Google Maps

Sometimes you just want more control. A lead database is fast, but it might not always cover exactly what you're looking for.

Maybe your niche is super specific. Or maybe you just don’t want to rely on pre-made lists.

That’s where Lobstr.io comes in.

What is Lobstr.io?

Lobstr.io is a no-code platform with ready-made scrapers for all kinds of use cases. One of its most popular and powerful tools is the Google Maps Search Export.

It’s a Google Maps scraper that lets you pull fresh, location-specific business data exactly the way you want it.

Pricing

1. $57.5 per month
2. Includes up to 90,000 leads, with emails.

Features

1. Scrape business data directly from Google Maps
2. Filter by keyword, category, rating, country, state, city, and zip code
3. Get emails, phone numbers, websites, and social media links
4. Access business hours, ratings, and other public info
5. Includes a Google Maps Reviews Scraper
6. Also supports Yelp, TripAdvisor, and PagesJaunes (the French YellowPages)
7. Has schedule feature to fresh data continuously
8. Supports automatic data export to Google Sheet and Amazon S3

How to scrape Google Maps using Lobstr.io?

The process is super straightforward. You don’t need to code, figure out complicated workflows, or watch a 30-minute tutorial voiced by a bored robot.

Just follow these steps:

1. Sign up and create a Google Maps Search Export Squid
2. Add a Google Maps search URL, or toggle the use params option to define your own location and query
3. In the settings, make sure to enable email collection
4. Launch the scraper and let it do its thing

Lobstr will start scraping business listings from Google Maps in real time.

You can even schedule it to run daily, weekly, or monthly. That way, it extracts data for you automatically and you always get fresh potential leads.

I already broke it down in detail here:

Since, I’m targeting restaurants for this campaign, I can actually:

1. Use the Google Maps Reviews Scraper to collect reviews
2. Use AI to run a sentiment analysis

Then use this information for better targeting or as an ice-breaker.

But it’s not perfect (yet)

Lobstr scrapes what’s visible on Google Maps. If a listing is outdated or inaccurate, it won’t verify it.

Spherescout, on the other hand, validates its data before adding it to the database.

Plus the emails scraped from listings might be catch-alls or placeholders.

Lobstr doesn’t verify them yet, so you’ll want to plug in an email validation tool as part of your stack.

Not sure which email validation tool to use? I already compared the best options here:

The good news? Email verification is already in development for the Google Maps scraper. It might even be live by the time you're reading this.

Now that you’ve got a list of leads, it’s time to actually reach out to them.

Step 2: Doing cold outreach

Cold outreach is where most people blow it.

Either by sending robotic templates, writing novels nobody asked for, or just giving up and hoping the leads call them instead.

You don’t need to be a copywriting expert or an email nerd. You just need two tools.

1. ChatGPT: to write decent emails
2. Instantly.ai: to send them properly

1. How to write outclass cold email copies with ChatGPT?

Why ChatGPT? Because I honestly find it the best AI writing assistant out there.

You don’t need to purchase a subscription. The free plan is more than enough.

All you need is access to GPT-4o, and that’s available on the free plan. It’s fast, reliable, and perfect for writing outreach copy.

So how to do it?

That’s a whole topic on its own, and trying to wrap it up in a hundred words would be a crime.

So I wrote a full tutorial that covers everything in 2 articles; prompts, frameworks, templates, all of it.

2. Sending cold emails

There are a ton of cold email tools out there, and picking a suitable companion for your campaign is a headache.

That's why I’ve already written a full guide on best options in market and how to choose the right one, here:

I'm using instantly.ai.

What is Instantly?

It’s one of the most popular cold email tools out there. If you’ve spent more than five minutes in any email marketing community, you’ve probably seen it mentioned.

Pricing

1. $37 per month
2. Send up to 5,000 emails

Features

1. Built-in email warm-up
2. Email verification
3. Advanced sequences and scheduling
4. No limits on email accounts
5. Deliverability network for better inboxing
6. Inbox rotation to avoid spam filters

How to do cold email outreach with Instantly?

Before how, let me tell you why. What was the reason for choosing instantly for this campaign?

It’s affordable, effective, and gets the job done without you having to babysit it.

How to create an outreach campaign?

I’ve already set up a complete campaign using Saleshandy. The process is almost the same in Instantly.ai.

1. Sign up and connect your email account
2. Upload your recipient list
3. Add your outreach copy
4. Build a sequence with sending rules and timing

You can check out this amazing video tutorial for step-by-step instructions.

Now you can also automate the whole thing.

Step 3: Automating the entire process

Not everything in your stack needs automation, but some parts definitely do.

If you’re using Spherescout, there's no scheduling, no real-time updates, and no API access (yet).

You’ll need to manually download the leads each time and upload them to Google Sheets to use them in your workflow.

Lobstr.io, on the other hand, is built for this stuff.

It offers an API, so you can trigger scraping jobs, pick categories, and collect leads, all through HTTP requests inside your workflow automation tool.

If you want to keep things simple, you can just schedule scraping and send the data straight to a Google Sheet.

That sheet becomes the trigger for your automation tool.

As for outreach, Instantly.ai already handles sequencing. So you don’t need to automate email sending. It’s already taken care of.

Your focus should be on automating lead collection and getting that data to your cold email tool with zero manual work.

For that, we’ll need a workflow automation tool.

There are plenty of workflow automation tools out there. If you’re trying to figure out which one actually fits your stack, I’ve already done the research.

You can read my full breakdown here:

For this setup, I’m going with Make.com.

What is Make.com?

Make.com lets you connect tools like Instantly, Google Sheets, Lobstr.io, and more, all without writing a single line of code.

Pricing

1. $11 per month

The free plan works great if you just want to set up basic workflows. Upgrade only if you plan on customizing your sequences and need advanced scheduling.

Features

1. Visual drag-and-drop builder
2. Massive integration library
3. Advanced filters, routers, and custom logic
4. No-code friendly but capable of complex workflows

How to automate Google Maps lead generation with Make.com?

Make.com is surprisingly easy to use. You can launch a working workflow in just a few steps:

1. Sign up and create a new scenario
2. Add the Google Sheets module to pull in your lead data
3. Add the Instantly module to send those leads to your cold email campaign
4. Set your scheduling and conditions for when and how often it runs

Now activate, and boom! It’s all on autopilot.

Now before wrapping up, let me answer some FAQs.

FAQs

What businesses use Google Maps data for lead generation?

Any business owner targeting local clients can use Google Maps to find contact information and reach out to potential customers.

It’s especially useful for B2B services looking to connect with other local business owners.

What is a Google Maps Scraper?

A Google Maps scraper is a tool that automates data extraction from Google Maps.

It pulls details like business name, business emails, phone numbers, websites, and even social media profiles, so you don’t have to copy-paste everything manually.

How can I optimize my business listing on Google Maps for better lead generation?

Start by making sure your business name, contact info, and categories are accurate. Add photos, respond to reviews, and keep your profile active to boost visibility and trust.

Want the full checklist? I covered it in detail here:

What are the best strategies for lead generation using Google Maps?

The key is targeting the right businesses by category and location, collecting accurate contact info, and reaching out with personalized cold emails.

I broke down the full strategy step-by-step in this guide:

Conclusion