13 Best ZoomInfo Alternatives and Competitors

If you’ve ever asked ZoomInfo for a quote and thought, “Wait, is this for a tool or a Tesla?”, you’re not alone.

It’s powerful, sure, but ZoomInfo is notoriously overpriced, especially for startups, solo SDRs, and lean sales teams who don’t need a $20K contract to find phone numbers.

In this guide, I’ll break down the 13 top ZoomInfo alternatives that are more affordable, more flexible, and actually built for modern B2B teams, without the enterprise-level baggage.

But before I give you a full review of each tool, let’s have a look at the good, the bad, and the ugly about ZoomInfo.

What is ZoomInfo?

ZoomInfo is one of the most well-known B2B sales intelligence platforms out there.

It started off as a contact database but has since morphed into a full-blown go-to-market system for lead generation, outreach, and data enrichment.

It’s used by thousands of B2B sales teams, recruiters, and marketing departments to find decision-makers, enrich CRM records, and trigger intent-based campaigns.

For large enterprises with deep pockets and mature outbound workflows, ZoomInfo can be a game-changer.

What does ZoomInfo offer?

At its core, ZoomInfo gives you access to a massive B2B contact and company database, packed with firmographics, technographics, org charts, job titles, and more.

It’s packaged into 3 main product lines:

1. SalesOS for prospecting and sales outreach
2. MarketingOS for ABM and campaign targeting
3. TalentOS for recruitment and hiring insights

Here’s a what ZoomInfo brings to the table (in 2025) with its products:

1. 300M+ contacts and 14M+ company profiles
2. Verified emails, direct dials, job titles, and mobile numbers
3. Technographics (tools used) and firmographics (size, revenue, industry)
4. Copilot (AI engine) for account recommendations and outreach suggestions
5. Real-time data enrichment for your CRM
6. Buyer intent data to find companies researching your keywords
7. Engage for automated multi-channel outreach workflows
8. Chorus for analyzing call recordings and surfacing coaching opportunities
9. Org charts and real-time alerts on job changes, funding, and more
10. Chrome extension for extracting contact info while browsing
11. Integrates with 500+ tools including Salesforce, HubSpot, Outreach, and Gmail

But how much does it cost?

ZoomInfo Pricing (2025)

ZoomInfo doesn’t publish pricing on its site.

Instead, you’ll need to request a demo, talk to a rep, and brace for a multi-year contract pitch loaded with upsells.

But I did the digging and found the price range for you.

From what I've found from different sources, ZoomInfo supports annual contracts only. No monthly plans, no flexibility.

Usage is credit-based, so every export, enrichment, or workflow action has a cost.

Here’s a breakdown of ZoomInfo pricing as of 2025:

Additional costs include:

1. ~$600 per 1,000 additional credits
2. $1.5K–$2.5K per user for additional seats
3. $9K–$20K+ for global data, technographics, or buyer intent signals
4. Separate charges for Chorus, InboxAI, and premium add-ons

Some enterprise accounts report spending over $100K per year once everything’s bundled.

Why are so many users looking for ZoomInfo competitors?

ZoomInfo sounds like a dream tool when you're on the demo call. But once you're locked in, it often feels like you signed up for a Ferrari and got a used Camry with Bluetooth.

But what’s the core issue? A terrible value-to-cost ratio.

Here’s why so many businesses start Googling “ZoomInfo alternatives” within months of signing their contract.

1. Extremely expensive pricing
2. Confusing costs and billing structure
3. Inaccurate and outdated data

1. Extremely expensive pricing

Entry-level contracts often start at $15,000 per year. And that’s just to get in the door.

Once you factor in common feature bundles, average deal sizes climb to $31,000+ per year, with enterprise accounts pushing into 6 figures.

That kind of spend might make sense if you’re running a Fortune 1,000 sales team. But for startups and SMBs, it’s a hard sell.

And just when you’re recovering from the initial price shock, renewal season hits. A 10%–30% increase shows up quietly in your inbox.

2. Confusing costs and billing structure

The base plan is just the start. ZoomInfo is basically a SaaS vending machine where every button costs another $5,000.

Need technographics or global data? That’ll require a separate “data expansion bundle” with a 4 or 5 figure price tag.

Plus tools like Chorus also costs an extra $10,400/year.

Want API access, InboxAI, or multi-channel sequencing with Engage? All costs extra.

Plus everything you do burns credits. Exports, enrichment, workflows, you name it. A single campaign can eat through your balance in days.

Users routinely say they “ran out halfway through a major campaign” with no warning.

When that happens, you’ll need to buy more credits, at $0.60 apiece, which means a 5,000-credit refill could cost you another $3,000.

And good luck getting out. ZoomInfo’s annual-only contracts come with aggressive auto-renewal clauses, and customer support isn’t known for flexibility.

If you try to cancel mid-cycle, you still have to pay the full amount of yearly subscription instead of months you’ve used the service for.

3. Inaccurate and outdated data

For a tool that costs as much as a small car, you’d expect spotless contact data. But that’s not what many users get.

Capterra and G2 reviews are filled with stories of outdated data.

Users report outdated job updates, emails that bounce instantly, or entire datasets that feel 12–24 months stale.

This is especially painful for teams doing international outreach. Outside the U.S., ZoomInfo’s data quality is bad.

And that’s why I’m writing this guide on the best ZoomInfo alternatives.

But how did I choose these alternatives?

How to Choose the Best ZoomInfo Alternative?

There’s no shortage of tools promising to “replace ZoomInfo.”

But if you’ve been burned by high costs and decaying data, you know it’s not about the feature list, it’s about finding a tool that actually delivers value.

So I spent hours reading what actual users said after spending 6–12 months on the platform.

Not just the 5-star reviews, but the gritty complaints buried in social media threads and 2-star G2/Capterra reviews.

If the same complaints showed up over and over (bad support, stale data, shady billing), I took that seriously.

And that helped me narrow down to 3 main factors people look for in a ZoomInfo alternative.

1. Affordability
2. Accuracy and freshness
3. Coverage and depth

1. Affordability

When evaluating alternatives, I didn’t just look at base pricing.

I calculated the actual cost per 1,000 rows of usable data i.e. not what they advertise, but what you really get after exports, enrichments, and any surprise fees.

2. Accuracy and freshness

If I’m enriching a lead list or prepping an outreach sequence, I need to trust the data.

That means verified emails, up-to-date job titles, and phone numbers that don’t ring in a graveyard.

Any tool with more than 40% of user complaints about data decay, outdated roles, bounced emails, recycled profiles, got dropped.

3. Coverage and depth

A B2B data provider is only useful if it covers the people I actually want to reach, and tells me more than just a name and email.

So I checked for:

1. Global coverage (not just US-centric leads)
2. Email enrichment and direct dial mobile numbers
3. Firmographics, technographics, and social links
4. Integration with CRM and outreach tools
5. Bonus points if they enriched LinkedIn/Sales Navigator profiles directly

I also tested how well these platforms supported real prospecting use cases, like finding mid-market CMOs in SaaS or decision-makers at Series B startups.

And based on all this evaluation, here’s my list of top 10 best ZoomInfo alternatives and competitors.

5 Best ZoomInfo alternatives and competitors

After comparing dozens of tools based on thousands of user reviews, I narrowed it down to the 5 best ZoomInfo alternatives worth your time and budget.

Each one solves a slightly different piece of the puzzle. I’ll break down what each tool does best, how it compares to ZoomInfo, and who it’s really for.

Let’s start with my top pick.

1. Lobstr.io

Average user rating: ★★★★★ (Capterra)

Lobstr.io is built for people who want fast, accurate, and affordable access to real-time data, without surprise invoices.

Lobstr.io is a cloud-based data scraping platform that collects verified leads, emails, and phone numbers from top-tier public sources like Google, Yelp, social media, and Sales Navigator.

Key features

1. Collect data from 20+ data rich sources
2. Real-time scraping and enrichment
3. Worldwide coverage with consistent data quality
4. 97% accurate email enrichment and validation
5. Fully free API access
6. Automated scheduling to keep the data fresh
7. Export directly to CSV, Google Sheets, S3, or SFTP with no extra charge
8. Clean dashboard, wizard-style flow, and no learning curve

What makes Lobstr.io stand out isn’t just the pricing, it’s the total transparency and real-time accuracy.

It doesn’t lock you into a graveyard of outdated contacts.

Instead, it gives you live data pulled on demand, so you never deal with the dreaded data decay ZoomInfo users constantly complain about.

Pricing

Lobstr.io is priced like a modern SaaS should be i.e. by value, not vanity.

With Lobstr.io, you know your exact cost before you hit “Sign up” and you pay only for the results you collect.

1 row of data = 1 credit.

1. 100 free credits/month on the free plan
2. Paid plans start at just $10/month and go up to $800/month

Lobstr.io’s pricing starts at $1 per 1,000 rows. At scale it goes down to $0.50 per 1,000 rows for high-volume users.

There are no forced annual contracts or shady auto-renewal clauses. You can choose to pay monthly or yearly, whatever suits your needs.

There are no extra fees for API access, exports, or automation features.

Though additional data, email discovery and validation use additional credits.

But the costs are always communicated upfront, clearly listed on the product pages and pricing calculator.

Lobstr.io vs ZoomInfo

ZoomInfo is a full-fledged sales intelligence platform packed with intent signals, firmographics, technographics, and ABM tools.

It’s built for sales orgs that want not just contact data, but strategy-level insights, automation, and dashboards layered on top.

Lobstr.io doesn’t do that. It’s not pretending to be your RevOps brain.

What it does offer is raw, real-time data from 20+ trusted sources including Google, LinkedIn Sales Navigator, and social media.

If you want done-for-you intelligence with layered insights, ZoomInfo clearly wins (but at a very high cost).

But if you want accurate contact data you can own, customize, and enrich yourself, Lobstr.io is what you’re looking for and it costs a fraction.

One of the biggest drawbacks of Lobstr.io is that it doesn’t offer any built-in integrations to CRMs and workflow automation tools (yet).

Best for

Lobstr.io is ideal for businesses that want bulk B2B data collection, without being locked into expensive, bloated platforms.

If you just need accurate leads, emails, and phone numbers, and prefer to build your own outreach workflows around that data, Lobstr is a perfect fit.

Plus it’s a great tool if you're building your own B2B contacts database.

You can pair Lobstr with a reliable data enrichment tool to create a custom, high-quality lead engine tailored to your niche, at a fraction of ZoomInfo’s cost.

That said, if you need deep sales intelligence like intent data, technographics, firmographics, or native CRM integrations and engagement tools, ZoomInfo still holds the edge.

2. Apollo.io

Average user rating: ★★★★☆ (4.6 on G2 & Capterra)

Apollo.io is a popular ZoomInfo alternative that combines B2B contact data, enrichment, and outreach tools in a single, affordable platform.

P.S. I have reviewed Apollo.io in many blogs including my most recent:

Key features

1. 220M+ contacts and 30M+ companies with frequent updates
2. Native outreach tools for email, call, SMS, and LinkedIn
3. Transparent per-user pricing
4. Two-way CRM integrations with Salesforce, HubSpot, and more
5. Built-in contact enrichment and mobile number discovery

Pricing

Apollo keeps pricing simple, unlike ZoomInfo’s quote-only model.

It uses a credit-based pricing system. You pay for both enrichment and exports. Email enrichment costs 1 credit and phone number enrichment costs 8 credits.

Additional enrichments cost up to 9 credits per row.

1. Free plan offers 100 credits/month
2. Offers 2 monthly billed plans costing $60 and $100/month
3. Additional credits cost from $0.025 to $0.015 at scale

This means that cost per 1,000 rows of data is $212, and goes down to $179 at scale (organization plan that is billed yearly).

Apollo.io vs ZoomInfo

Apollo brings most of what growing teams need including firmographics, technographics, and even basic intent data, but without the ZoomInfo price tag.

As I said, it’s basically ZoomInfo Lite, with similar tools but cheaper pricing.

Apollo.io suffers from limited coverage.

Data quality in the US is solid, but users frequently report inaccuracies in European records, especially for smaller companies.

ZoomInfo is still the pick if you need enterprise-grade intent and deeper international accuracy.

But if you're after a fast, affordable, all-in-one alternative that covers basics of what ZoomInfo does, Apollo gets you there for a fraction of the cost.

One thing I hated about Apollo.io is its ridiculous limits on export and import.

You can only import CSV files with max 1,000 rows, and there's a 10k records selection limit on exports.

Best for

Apollo.io is best for startups, solo SDRs, and lean B2B sales teams who want to find leads, enrich them, and start outreach, all from the same dashboard.

It’s also a solid choice for growth marketers and ops teams who need enriched B2B data but don’t need the full enterprise suite ZoomInfo offers.

3. Cognism

Average user rating: ★★★★☆ (4.6 on G2 & Capterra)

Cognism is a go-to ZoomInfo alternative for teams that care about real-time global coverage, GDPR compliance, and verified mobile numbers.

It’s especially popular with sales teams targeting EMEA/APAC, where data compliance and accuracy can make or break your outreach.

Key features

1. 200M+ verified contacts with GDPR-first workflows
2. Phone-verified mobile numbers and DNC filtering
3. Built-in intent signals (via Bombora)
4. AI-powered lead suggestions and advanced filters
5. Native email, call, and SMS sequencing at no extra charge
6. Smooth integrations with Salesforce, HubSpot, Pipedrive, and others

Cognism stands out by offering unrestricted global data access and verified mobiles… features ZoomInfo charges thousands extra for.

Pricing

Just like ZoomInfo, Cognism’s pricing is also not available on its website, so I had to rely on 3rd party sources for estimated data.

Cognism’s pricing is per-seat and simple compared to ZoomInfo’s opaque credit buckets:

1. Platinum: $1,500–$10,000/year – core data, enrichment, DNC screening
2. Diamond: $2,550–$25,000/year – adds AI features & priority support

Average cost per 1,000 full contacts:

1. Platinum: $600–$4,000
2. Diamond: $510–$5,000

Cognism vs ZoomInfo

ZoomInfo’s strength is scale i.e. a 300M+ contact database, more robust intent analytics, and extras like Chorus, org charts, and faster API throughput.

Cognism focuses on accuracy, compliance, and pricing transparency.

It includes GDPR coverage out of the box, delivers verified mobile numbers with 22% connection rates (vs ZoomInfo’s 14%), and bundles outreach sequencing for free.

Cognism’s compliance-first approach makes it the safer choice for international prospecting.

Best for

Cognism is best for sales teams working in EMEA/APAC who need GDPR compliance and accurate mobile data.

It’s also a good fit for mid-market companies, SMBs, and regulated industries (like finance and healthcare) that want predictable pricing and global data without add-on fees.

If you’re focused mainly on the US or need deeper intent analytics, ZoomInfo is still stronger.

But for global prospecting with compliance and transparency, Cognism is the better choice.

4. UpLead

Average user rating: ★★★★☆ (4.6 on G2 & Capterra)

UpLead is a budget-friendly ZoomInfo alternative built for SMBs, startups, and agencies that need verified contact data and CRM enrichment without enterprise lock-in.

Its real-time data verification, easy UI, and flexible monthly plans make it appealing for teams that prioritize accuracy over database size.

Key features

1. 160M+ real-time verified contacts with 95%+ accuracy
2. 50+ advanced search filters for precise prospecting
3. Bulk list enrichment available on all paid plans
4. Firmographics, technographics, and basic intent data (higher plans)
5. Integrates with Salesforce, HubSpot, Zoho, and others
6. Chrome extension and API for workflow automation

UpLead’s data is accurately verified in real time, so you’re less likely to waste credits on outdated leads.

Pricing

UpLead offers you transparent, credit-based pricing i.e. 1 credit = 1 full contact.

1. Offers $99 and $199/month plans and a custom annual plan
2. Credits cost $0.50 each
3. Average cost per 1,000 rows is ~$500

That’s pretty much it. I didn’t find any hidden charges anywhere.

UpLead vs ZoomInfo

ZoomInfo wins on sheer database size and richer intent, firmographics, and enterprise add-ons.

You can start month-to-month, use verified contacts with real-time email checks, and enrich CRM data without long contracts.

The downside is scalability. UpLead has strict credit limits and a smaller database which can be restrictive for teams needing high volume.

You can only export 400 contacts per month unless you upgrade to an annual plan which starts at 1500 credits per month.

Best for

UpLead is best for SMBs, startups, sales agencies, and freelance SDRs who want clean, verified data and CRM enrichment at a reasonable cost.

It’s not ideal for enterprises running high-volume outbound campaigns or those needing advanced analytics.

5. Lead411

Average user rating: ★★★★☆ (4.5 on G2 & Capterra)

Lead411 is a US-centric ZoomInfo alternative that combines verified contact data, sales intelligence signals, and built-in email/SMS outreach.

Key features

1. Large US-focused database with direct dials and verified emails
2. Real-time sales intelligence: hiring, funding, and company news alerts
3. Built-in email and SMS campaigns (“Reach”) with basic automation
4. 50+ advanced filters (industry, tech stack, revenue, job title, etc.)
5. Bulk enrichment, CRM sync, and list cleaning via API or CSV
6. Integrates with Salesforce, HubSpot, Zoho, Pipedrive, and more
7. Custom dashboards and reporting

Lead411 makes it easy to find prospects, enrich data, and launch outreach in one place.

Pricing

1. Starts at $99/user/mo and gives you 200 contact exports
2. Estimated cost per 1,000 contacts is $300–$400 at the entry level
3. There’s $0.5 per export cost for additional exports

Lead411 vs ZoomInfo

ZoomInfo wins on global coverage and database depth, with more contacts, stronger international reach, and richer firmographic/technographic datasets.

Its verified emails have 95% accuracy but its contact/company data accuracy is around 78-83%, which is OKayish for SMB-level prospecting.

On affordability, Lead411 is the clear winner.

It’s far cheaper to start, easier to trial, and offers shorter commitments.

But ZoomInfo’s advanced analytics, enterprise integrations, and deeper intent data make it the better fit for large or complex sales teams.

Best for

Lead411 is best for startups, SMBs, and sales agencies that focus on US markets and need a cost-effective way to prospect, enrich data, and run outreach.

If you need global coverage, deeper analytics, or enterprise-level integrations, ZoomInfo still has the upper hand.

2 Unconventional ZoomInfo alternatives

Not every ZoomInfo alternative is a traditional contact database. So I’m adding 2 unconventional ZoomInfo alternatives too.

They shine in niche use cases ZoomInfo doesn’t cover well, like hyper-targeted relationship building or local business lead generation at scale.

6. LinkedIn Sales Navigator

LinkedIn Sales Navigator taps directly into LinkedIn’s massive 1B+ professional profiles, giving you access to the most accurate and up-to-date job and company data on the planet.

Key features

1. Advanced search filters: job title, seniority, company size, location, and more
2. Real-time profile and job change alerts
3. Lead recommendations powered by LinkedIn’s algorithms
4. Ability to save leads and accounts for ongoing tracking

Pricing

1. Starts at $99/month (Core)

Learn about Sales Navigator pricing in detail here:

Best for

Teams focused on manual, relationship-driven prospecting who want the freshest professional data. Great for strategic account targeting rather than bulk data exports.

Use the Sales Navigator Lead Scraper to collect all leads data from Sales Navigator search and enrich it with 97% accurate and verified emails.

7. Spherescout.io

It’s designed specifically for people targeting local small businesses, not Fortune 500 enterprises.

Key features

1. Access to verified local business leads pulled directly from Google Maps
2. Filters for country, state, city, business category, and available contact data
3. Export leads with emails, phone numbers, websites, and social links
4. Simple, user-friendly interface with no steep learning curve

Pricing

1. 100 free leads to try it out
2. Paid plans start at $50/month for 10,000 leads
3. Costs around $4 per 1,000 leads

Best for

Agencies, SMBs, and anyone targeting local businesses at scale. Ideal for cost-effective prospecting without the complexity of enterprise platforms.

6 popular ZoomInfo alternatives that could not make it to the list

You’ll see the following tools recommended all over blogs and listicles.

1. Lusha
2. RocketReach
3. SeamlessAI
4. SalesIntel
5. Clearbit
6. LeadIQ

But when I dug into actual user reviews, I found them extremely inaccurate. 50–60% of reviews across multiple platforms called out serious data accuracy issues.

So while they’re popular by name, they simply don’t meet the quality bar to make this list.

8. Lusha

Lusha is a B2B sales intelligence platform that delivers GDPR‑ and CCPA‑compliant contact and company data via a browser extension and bulk enrichment tools.

Key features

1. Provides contact information (email & phone verification)
2. 160M+ profiles with 50+ advanced filters
3. CSV bulk enrichment and suppression list management
4. Native integrations with 50+ CRMs

Pricing

1. Starts at $30/month, top tier up to $748/month
2. Approx. cost per 1,000 contacts (email + phone): $598

Why is Lusha not in the list?

Over 50% of user reviews flagged data accuracy issues across major review platforms. This makes Lusha too inconsistent to be a reliable alternative for most sales teams.

9. RocketReach

RocketReach is a global contact database offering verified emails, phone numbers, and social links through a simple search platform, browser extension, and API.

Key features

1. 700M+ professional profiles and company records
2. Advanced search filters with firmographics and technographic data
3. Verified email addresses, direct dials, and social links
4. Chrome extension for LinkedIn and company websites
5. Integrations with Salesforce, HubSpot, Zapier, and more

Pricing

1. Starts at $48/month, top tier up to $833/month
2. Approx. cost per 1,000 results: $480–$1,500

Why is RocketReach not in the list?

More than 50% of user reviews cited data accuracy problems, with many users reporting outdated emails and phone numbers.

10. SeamlessAI

Seamless.AI is a real‑time B2B sales intelligence engine that uses AI to scour the public web for fresh contact and company data on demand, rather than relying on a static database.

Key features

1. Prospector tool to find verified emails and direct dials instantly
2. AI-powered message suggestions tailored to each prospect
3. Bulk CRM data enrichment and automated updates
4. Buyer intent signals and job change alerts for in‑market accounts

Pricing

1. Starts at $79/user/month and can exceed $149/user/month
2. Average cost per 1,000 contacts is $79

Why is SeamlessAI not in the list?

Around 60% of user reviews flagged accuracy issues, with many citing outdated or unverifiable contact data despite the “real-time” claims.

11. SalesIntel

SalesIntel is a pipeline‑generation platform that blends AI with human‑verified B2B data to help go‑to‑market teams find and engage decision‑makers at scale.

Key features

1. Human‑verified contact database of 90M+ contacts
2. Real‑time intent signals, news alerts, and hiring/funding data
3. Technographics and firmographics for precise filtering
4. RevDriver Chrome extension for LinkedIn, Salesforce, and any website
5. Unlimited data and enrichment credits on enterprise tiers

Pricing

1. Starts at $99/user/month (billed annually)
2. Estimated cost per 1000 contact: ~$990

Why is SalesIntel not in the list?

Around 70% of user reviews cited data accuracy issues, with many saying that even “human‑verified” contacts were outdated or incorrect.

12. Clearbit

Clearbit (now Breeze Intelligence) is a real‑time B2B data engine that enriches contacts and companies within Hubspot CRM.

Key features

1. Real‑time enrichment with 100+ data points via API or UI
2. Website Reveal to identify anonymous web visitors
3. Dynamic form shortening to boost lead conversion
4. Prospector tool for targeted list building from 50M+ verified emails
5. API‑first design for embedding enrichment and prospecting into any workflow

Pricing

Starts at $45/month for 100 credits (billed annually)

Cost per 1,000 contacts is ~$450

Why is Clearbit not in the list?

Over 43% of user reviews flagged data accuracy problems, especially with outdated or incomplete firmographic and technographic data.

13. LeadIQ

LeadIQ is a real‑time B2B prospecting platform that captures verified emails, direct dials, and firmographic data on the fly using its Chrome extension or bulk uploads.

Key features

1. Chrome extension and Prospecting Hub
2. Verified work emails and direct dials
3. AI‑powered email generation to personalize outreach
4. Shared team credits with fair‑use caps for flexibility
5. Bulk upload and enrichment for existing contact lists

Pricing

1. Starts at $36/user/month
2. Cost per 1,000 email lookups is ~$18–$40

Why is LeadIQ not in the list?

The majority of G2 reviews and over 50% of reviews on other platforms reported accuracy issues, with users frequently citing outdated or incorrect contact data.

And that’s it.

Conclusion