# LinkedIn Social Selling Index: Definition & Tips [2024]

> Discover what the LinkedIn SSI score means, and where to find your own score. Achieve a top 1% industry SSI rank and become a valuable social selling leader.

- **Author**: Sasha Bouloudnine
- **Published**: 2024-04-27 (27 Apr 2024)
- **Reading time**: 9 min
- **Canonical**: https://www.lobstr.io/blog/linkedin-ssi-score

---

You want to [improve your LinkedIn profile](https://www.reddit.com/r/sales/comments/14yqfa5/what_does_a_great_linkedin_look_like/)?

![use the linkedin ssi score reddit quote - image3.png](https://d37gzvgyugjozl.cloudfront.net/use_the_linkedin_ssi_score_reddit_quote_image3_8609de6e61.png "width=683;height=229")

**Use the LinkedIn SSI score tool.**

In this article we will see:

* [What is the LinkedIn SSI score](#what-is-the-linkedin-ssi-score)
* [How to access your LinkedIn SSI score](#how-to-access-your-linkedin-ssi-score)
* [How the LinkedIn SSI score is calculated](#how-is-the-ssi-score-calculated)
* [How to improve your LinkedIn SSI score](#how-to-improve-your-linkedin-ssi-score)
* [Why have a high LinkedIn SSI score](#why-have-a-high-linkedin-ssi-score)
* [What is a good LinkedIn SSI score](#what-is-a-good-linkedin-ssi-score)

## What is the LinkedIn SSI Score?

The LinkedIn Social Selling Index Score is **a metric used to assess how effectively you are using social media to influence your sales**.

- The score is a **value from 1 to 100**
- The measurement is **done daily**

More **concretely, what does that mean**?

A high social selling index means that you have a positive influence that leads people to naturally buy the products you represent.

Be careful, you are not a good salesman. **You are a good sales influencer**.

In other words, you carry a well-established brand, target the right audience, with relevant non-commercial content, and create strong relationships.

## How to access your LinkedIn SSI Score?

To access your LinkedIn SSI Score, **click the button below**.

[Check your SSI now](https://www.linkedin.com/sales/ssi)

And this is what it looks like.

![social selling index screenshot - image9.png](https://d37gzvgyugjozl.cloudfront.net/social_selling_index_screenshot_image9_fd32fa2770.png "width=1648;height=1228")

We find **several outstanding metrics**: 

- SSI Score out of 100
- The Industry SSI rank percentage
- The SSI Network rank percentage
- The score of people in my industry
- The score of people in my network

The SSI score therefore also makes it possible to **compare yourself with your industry, and with your network**.

---

OK, 

But how is this mysterious score out of 100 calculated?

## How is the SSI score calculated?

The SSI score is calculated by adding the sum of 4 key elements. 

Each key element is scored out of 25.

- [Establish your professional brand](#establish-your-professional-brand)
- [Find the right people](#find-the-right-people)
- [Engage with insights](#engage-with-insights)
- [Build relationships](#build-relationships)

![current social selling index sum up four key elements - image6.png](https://d37gzvgyugjozl.cloudfront.net/current_social_selling_index_sum_up_four_key_elements_image6_823f2cf521.png "width=1649;height=778")

But what does each subcategory mean?

### Establish your professional brand

This score evaluates **how established your personal brand is on LinkedIn**.

It is calculated based on 2 criteria:

- The completeness of your LinkedIn profile
- Published articles and their relevance

#### The completeness of your LinkedIn profile

Remember to **fill out your LinkedIn profile correctly**:

- Profile picture
- Title
- Profile picture
- [LinkedIn URL](https://www.lobstr.io/blog/linkedin-url-example)
- Skills
- Jobs
- Educations

Also remember to **ask your connections to endorse your skills**: it helps.

![linkedin skills endorsement - image10.png](https://d37gzvgyugjozl.cloudfront.net/linkedin_skills_endorsement_image10_0d08a2f4c8.png "width=1304;height=1074")

#### Published articles and their relevance

**How many articles have you published this month?** — **and how many new followers** you have earned from these articles.

Yes, a good article is one that brings in followers.

The profile of [Bill Gates](https://www.linkedin.com/in/williamhgates/) is a good example:

- 1 article published per day (at least)
- 35 millions followers

![bill gates posts and followers - image7.png](https://d37gzvgyugjozl.cloudfront.net/bill_gates_posts_and_followers_image7_260142c95e.png "width=1316;height=902")

> Do you want to extract the list of all your followers and the followers of your page? It’s possible in 1 click, with our [LinkedIn Followers Scraper](https://www.lobstr.io/ideas/linkedin-followers-scraper).

A model of influence to follow.

### Find the right people

The second challenge is to find the right people.

Here LinkedIn measures **your use of LinkedIn to search people.**

This score is based on **3 criteria**: 

- People searches
- Profile views
- Days of activity 

#### People searches

**Use the LinkedIn search engine** to discover people, companies and job opportunities.

With the standard LinkedIn plan, remember to use all the advanced filters:

- Localisation
- Friends with (new!)
- Follower of (new!)
- Geographical location
- Business
- School
- Industry
- Keywords

![filters linkedin search - image15.png](https://d37gzvgyugjozl.cloudfront.net/filters_linkedin_search_image15_e737d2b793.png "width=1436;height=1252")

There is plenty to do.

#### Profile views

This measures **the number of views of your profile**.

![linkedin profile views screenshot - image4.png](https://d37gzvgyugjozl.cloudfront.net/linkedin_profile_views_screenshot_image4_e6d74b42cd.png "width=1262;height=780")

[Want to see how many people have viewed your profile? Click here.](https://www.linkedin.com/analytics/profile-views/)

#### Days of activity

This data will reward your diligence on LinkedIn.

The more you use LinkedIn, the more your score increases.

**Use LinkedIn every day!**

![go on linkedin everyday calendar check - image1.png](https://d37gzvgyugjozl.cloudfront.net/go_on_linkedin_everyday_calendar_check_image1_a8a030b894.png "width=1999;height=1193")

### Engage with insights

This score measures **your engagement on LinkedIn**.

**3 criteria** are used:

- Reactions to your posts — likes, comments, shares
- Messages sent and response frequencies
- Number of groups joined and activities within groups

#### Reactions to your posts

**Write posts that get reactions!**

The more movement, the better.

![like comments posts linkedin post bill gates - image16.png](https://d37gzvgyugjozl.cloudfront.net/like_comments_posts_linkedin_post_bill_gates_image16_390bec69b0.png "width=944;height=934")

> Do you want to retrieve the list of all people who interacted with a post? Take a look at our [LinkedIn Post Likers Scraper](https://www.lobstr.io/ideas/linkedin-post-likers-scraper).

#### Messages sent and response frequencies

Do you leave all your messages unread, and sometimes respond several weeks later?

Avoid this!

**Reply to all your messages and quickly.**

![unread messages linkedin mailbox - image13.png](https://d37gzvgyugjozl.cloudfront.net/unread_messages_linkedin_mailbox_image13_421b8c1288.png "width=1658;height=1322")

The higher the response rate the best.

#### Number of groups joined and activities within groups

**Think of** **joining as many groups as possible, and participate actively**.

Be careful, you must not confuse quantity and quality.

**Join groups in which you have a sincere interest**. You will gain authenticity, and your message will be received with even more impact.

You can use [LinkedIn groups search tool](https://www.linkedin.com/search/results/groups/?sid=BhG) to fetch the relevant groups.

![linkedin groups search tool - image2.png](https://d37gzvgyugjozl.cloudfront.net/linkedin_groups_search_tool_image2_41a53bf749.png "width=1954;height=1318")

### Build relationships

Finally, the LinkedIn SSI score values **your ability to build useful relationships**.

Here **2 metrics** to consider:

- The number of connections
- The acceptance rate of your connections

#### The number of connections

LinkedIn values **the size of your professional network**.

The more you have, the better.

![maximize linkedin connections - image18.png](https://d37gzvgyugjozl.cloudfront.net/maximize_linkedin_connections_image18_ac6e9b46d7.png "width=1714;height=1278")

---

So, just add lots of people?

No, it's more complicated than that.

#### The acceptance rate of your requests

Here too, LinkedIn favors quality over quantity.

It’s not enough to add everything and anything. Most people need to accept your connection requests. 

**The more relevant the requests, the higher your score.**

So remember to ensure that:

- The relationship created is relevant
- You have mutual connections
- A meeting or an exchange preceded the connection request

![linkedin check mutual connections - image12.png](https://d37gzvgyugjozl.cloudfront.net/linkedin_check_mutual_connections_image12_fbf6af06f1.png "width=1812;height=1330")

> Do you want to send a personalized connection request to a list of pre-selected LinkedIn users? Test our powerful [LinkedIn Auto Connect](https://www.lobstr.io/ideas/linkedin-auto-connect) automated tool.

---

We now know how the LinkedIn SSI Score is constructed.

But how to improve it quickly?

![linkedin comment screenshot how to increase ssi score tips - image21.png](https://d37gzvgyugjozl.cloudfront.net/linkedin_comment_screenshot_how_to_increase_ssi_score_tips_image21_c89b6d15aa.png "width=1496;height=252")

## How to improve your LinkedIn SSI Score quickly?

**10 tips to quickly optimize your LinkedIn SSI Score**

1. **Complete your LinkedIn profile**: fill in all the fields (image, title, jobs) and ask your friends to obtain skill endorsements
2. **Publish relevant articles**: publish articles that correspond to who you are, and to the audience you are addressing, at least once a week
3. **Do some LinkedIn research**: people, jobs, companies — use the search tool
4. **Spread your [URL LinkedIn](https://www.lobstr.io/blog/linkedin-url-example)** to maximize the number of people who visit your profile
5. **Log in regularly** on LinkedIn, ideally once a day
6. **Make impactful posts** to maximize the number of likes and shares: utilize [social media post templates](https://www.adobe.com/express/create/post/social-media) to improve engagement on LinkedIn, spark conversation and establish yourself as an expert
7. **Reply to all your comments** to encourage people to comment on your posts in return
8. **Respond to messages** quickly
9. **Join groups** and participate by posting useful information
10. **Request connections** with people you are genuinely interested in** and with whom a mutually positive relationship is expected

Last thing.

It can be tempting to play on quantity: massive profile addition, articles published every 10 hours written with Chat GPT, spam in the comments section.

Avoid this pitfall: **[favor authenticity and quality](https://www.reddit.com/r/sales/comments/14yqfa5/comment/jrw0ko6/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button).**

![being genuine on linkedin helps reddit quote - image17.png](https://d37gzvgyugjozl.cloudfront.net/being_genuine_on_linkedin_helps_reddit_quote_image17_0046cae8f9.png "width=1999;height=369")

Deploy a clear social selling strategy, with regular social selling activities.

And become a valuable **social selling leader**.

## Why have a high LinkedIn SSI Score?

After all, it's just a number on a board. 

Why care?

We identified **5 reasons** to  care about LinkedIn SSI Score: 

- Visibility and increased credibility
- Hiring opportunities
- Lead generation
- Professional growth
- Talent attraction

### Visibility and increased credibility

The LinkedIn SSI score is a reflection of **a widely consulted profile**

You transmit serious information, read with interest and enthusiasm. You are an esteemed thought leader and a powerful decision-maker.

![linkedin who viewed your profile screenshot - image8.jpg](https://d37gzvgyugjozl.cloudfront.net/linkedin_who_viewed_your_profile_screenshot_image8_8d2bd62e06.jpg "width=1280;height=577")

### Hiring Opportunities

Your network is vast and you build sincere and mutually positive relationships.

This can lead to serious hiring opportunities, and **maximize your income**.

![high ssi score open hiring opportunities - image19.png](https://d37gzvgyugjozl.cloudfront.net/high_ssi_score_open_hiring_opportunities_image19_a7ec3e0ec9.png "width=1999;height=727")

### Lead generation

Are you a sales professional or a business manager?

A high LinkedIn SSI score means that your influence enables you to [indirectly generate a high volume of inbound leads](https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi).

![social selling leaders get better results - image5.png](https://d37gzvgyugjozl.cloudfront.net/social_selling_leaders_get_better_results_image5_1d71ef48c1.png "width=737;height=600")

Boost your sales opportunities.

Attract potential customers organically on social media platforms.

### Personal growth

Sharing relevant content regularly, committing in groups and collaborating with experts: all this requires keeping up to date.

**You have to learn every day**, and stay in touch with the latest trends in your industry.

It makes you personally and professionally grow faster.

![10h to write article lobstr slack screenshot - image14.png](https://d37gzvgyugjozl.cloudfront.net/10h_to_write_article_lobstr_slack_screenshot_image14_e3ad2114ab.png "width=1032;height=620")

### Talent attraction

A strong presence on LinkedIn can **attract the interest of potential employees**.

Make what you build shine, and recruit the best talent.

A high SSI Score means **you're a valued recruiter**.

![linkedin recruitment post social selling leader - image11.png](https://d37gzvgyugjozl.cloudfront.net/linkedin_recruitment_post_social_selling_leader_image11_9a5f2094bc.png "width=1438;height=1178")

## What is a good LinkedIn SSI Score?

There is no absolute good SSI Score.

**It all depends on the industry you are in**.

Some examples, as of 04/26/2024 to reach the top 1% depending on your industry:

- Construction: 65+
- Education administration: 55+
- Advertising service: 65+
- Online media: 70+
- Business consulting: 70+

To find out, **look at the Top Industry SSI Rank value** on your LinkedIn SSI Score.

![top industry ssi rank - image20.png](https://d37gzvgyugjozl.cloudfront.net/top_industry_ssi_rank_image20_ec49dd650e.png "width=1708;height=1174")

## FAQ

### What does SSI mean on LinkedIn?

**SSI is the acronym for Social Selling Index**. This is a metric used on LinkedIn to assess how effectively you are using the social network to influence your sales.

### How do I get my LinkedIn SSI Score?

Click on this link: **[https://www.linkedin.com/sales/ssi](https://www.linkedin.com/sales/ssi).**

> Make sure you are connected on LinkedIn first.

### How often is my LinkedIn SSI Score updated?

Your LinkedIn SSI Score is updated **every day**.

### Is the LinkedIn SSI Score free?

Previously, it was only given to holders of a LinkedIn Premium or LinkedIn Sales Navigator account.

**Today, it's free**. Everyone has free access.

### Who can see my LinkedIn SSI Score?

**You are the only one** to see your LinkedIn SSI Score.

### When was the LinkedIn SSI Score created?

The Social Selling Index was **[developed in 2014](https://www.forbes.com/sites/rodberger/2023/01/23/sales-education-finds-community-gains-through-digital-channels/?sh=204f1ceb3729)**, to measure the impact of LinkedIn on the sales volumes of platform users.

---

## Scrapers in this article

- [Sales Navigator Leads Scraper](https://www.lobstr.io/store/sales-navigator-leads-scraper): Extract emails and phones from LinkedIn Sales Navigator at scale — no code, no hassle, easy. (1 credit per result)

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- [Get Contact Number from LinkedIn & Sales Nav for Free [2024]](https://www.lobstr.io/blog/how-get-contact-number-linkedin-sales-navigator)
- [How to Scrape LinkedIn Sales Navigator Leads With Verified Emails](https://www.lobstr.io/blog/how-to-scrape-linkedin-sales-navigator)

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